










ion Color Brilliance Intensive Shine Demi Permanent Creme Hair Color is a state-of-the-art European Ionic Formula that is a luxurious long-lasting deposit-only hair color without ammonia. This hair color covers and blends gray hair up to 100% without lifting the hair's natural pigment. The formula will allow same-day color with chemical relaxers and permanent waves. ion Hair Color's superior quality proprietary blends are formulated in Italy by our expert team of chemists to deliver unparalleled results. Our unique system combines the finest quality natural and exotic ingredients with powerful high-tech compounds to achieve exquisite brilliant color with superior gray coverage. ion Hair Color science relies on the power of micro-pigmentation- our microscopic pigment molecules oxidize slower allowing them to penetrate deep into the cortex of each hair strand for long-lasting fade-resistant color. ion's formulas are PPD-free and enriched with Hyaluronic Acid Argan Oil Pequi Oil and botanicals to nourish and strengthen hair from within. Not to mention ion Hair Color is gentle on hair. Unlock your hair's true potential with ion's cutting-edge salon-quality color science and bring home vibrancy like never before. The Ionic formula provides protection for stronger hair structure. ion Color Brilliance Demi Permanent Creme Hair Color contains botanically derived nourishing ingredients with a refreshing fragrance. Review: I keep my hair long (35"+), and thus have to be very gentle with it. I used boxed permanent before switching to Ion Demi about 3 years ago, and in the last year my hair has mostly returned to its virgin state of health (natural curling at the ends, bounce, you know what it is) and I couldn't be happier with this dye. Keeping an air of natural, casual beauty is very important to me, so this is great as you can literally color or touch-up whenever you want without worrying about damage. It's ridiculously easy to whip some up and slap it on your roots before a shower (remember to forgo the conditioner and styling products for at least 24 hours prior), and wake up looking flawless, every single day. I mix Dark Natural Brown and Blue Black 1:1 to get a super deep but not artificial looking black. That's another thing I love about this - you can mix and match to make your ideal color. While it's best to test your concoction on a piece of hair first, it's not the end of the world if you dump it on your entire head - because it'll wash out in a month. I wash my hair once a week, so it lasts at least 3 months - sans root touch ups. But when making the switch from drugstore box dye to a more DIY, it's important to gain at least a small understanding of the chemical reaction you're creating. The most important thing being not accidentally turning demi permanent into permanent with too high volume developer. I see desertcart is recommending 20 volume developer with this and that is NOT what should be used with demi. That's because demi pretty much just sticks to the surface of your hair, and so it's formulated with a lot of pigment to create the same rich color as permanent would. Permanent is meant to be inserted into your strands (much like a tattoo) without losing much pigment. And what makes the difference between semi, demi, or permanent is the volume of your developer. The higher the volume, the more the "scales" on your strands are lifted, the more pigment deposited into the strand. So once you go above 10 with a demi, you've turned it into permanent - a much darker than desired permanent. AND you're stuck with it. 5 to 10 volume, or a demi developer, is what should be used with this dye. Once you get your colors and your ratios right (there are directions in the box for help on how to do this), there won't be much reason to ever go back. Happy Slaying, Sisters Review: I got this while being optimistic since I have had severe allergic reactions from hair dye in the past. I did the spot test without the developer and it still made a reaction. The reaction was delayed, the box says wait 48 hours and I’m glad I did. So, make sure you do a test area if you have sensitive skin even though it’s PPD free etc.





| ASIN | B004FVYLAA |
| ASIN | B004FVYLAA |
| Best Sellers Rank | #544,266 in Beauty ( See Top 100 in Beauty ) #1,860 in Permanent Hair Colour |
| Customer Reviews | 4.5 4.5 out of 5 stars (144) |
| Date First Available | 25 January 2016 |
| Is Discontinued By Manufacturer | No |
| Item Weight | 68 g |
| Item Weight | 68 g |
| Item part number | PF005235 |
| Item part number | PF005235 |
| Net Quantity | 100.0 Milliliters |
| Net Quantity | 100.0 Milliliters |
| Package Dimensions | 16.69 x 4.5 x 2.9 cm; 68 g |
| Package Dimensions | 16.69 x 4.5 x 2.9 cm; 68 g |
S**S
I keep my hair long (35"+), and thus have to be very gentle with it. I used boxed permanent before switching to Ion Demi about 3 years ago, and in the last year my hair has mostly returned to its virgin state of health (natural curling at the ends, bounce, you know what it is) and I couldn't be happier with this dye. Keeping an air of natural, casual beauty is very important to me, so this is great as you can literally color or touch-up whenever you want without worrying about damage. It's ridiculously easy to whip some up and slap it on your roots before a shower (remember to forgo the conditioner and styling products for at least 24 hours prior), and wake up looking flawless, every single day. I mix Dark Natural Brown and Blue Black 1:1 to get a super deep but not artificial looking black. That's another thing I love about this - you can mix and match to make your ideal color. While it's best to test your concoction on a piece of hair first, it's not the end of the world if you dump it on your entire head - because it'll wash out in a month. I wash my hair once a week, so it lasts at least 3 months - sans root touch ups. But when making the switch from drugstore box dye to a more DIY, it's important to gain at least a small understanding of the chemical reaction you're creating. The most important thing being not accidentally turning demi permanent into permanent with too high volume developer. I see Amazon is recommending 20 volume developer with this and that is NOT what should be used with demi. That's because demi pretty much just sticks to the surface of your hair, and so it's formulated with a lot of pigment to create the same rich color as permanent would. Permanent is meant to be inserted into your strands (much like a tattoo) without losing much pigment. And what makes the difference between semi, demi, or permanent is the volume of your developer. The higher the volume, the more the "scales" on your strands are lifted, the more pigment deposited into the strand. So once you go above 10 with a demi, you've turned it into permanent - a much darker than desired permanent. AND you're stuck with it. 5 to 10 volume, or a demi developer, is what should be used with this dye. Once you get your colors and your ratios right (there are directions in the box for help on how to do this), there won't be much reason to ever go back. Happy Slaying, Sisters
K**I
I got this while being optimistic since I have had severe allergic reactions from hair dye in the past. I did the spot test without the developer and it still made a reaction. The reaction was delayed, the box says wait 48 hours and I’m glad I did. So, make sure you do a test area if you have sensitive skin even though it’s PPD free etc.
R**N
Worked great!!! I see come people saying the dye doesn't work (bless their hearts) you need to buy a developer to activate the dye! I used 10 vol and it worked GREAT!!! My hair also feels so shiny and smooth. I had virgin blonde hair before dying.
M**E
I haven't found anything better than Ion Intensive. It covers my greys, no horrible odor, affordable, easy to use at home and best part is people think i pay top $$$ to get my haor colored professionally. I have recommended this to so many friends. What I love most about it it that it is a demi and it looks very natural.
C**E
The color blends well with my gray. Just like any other colors you should watch for spills that will stay on your skin a few days. All in all the results were just what I wanted. Thanks
Trustpilot
3 weeks ago
5 days ago