

🎨 Own your roots, own the room.
BoldifyHairline Powder is a 24-hour, stain-proof hair color powder designed for instant gray coverage and bald spot concealment. Suitable for both women and men, it offers a lightweight, non-greasy formula that locks onto hair follicles without clogging pores. The compact mirrored kit ensures easy, precise application anywhere, making it the ultimate root touch-up solution that lasts all day until shampooed out.










H**U
Perfect Match for Burgundy Hair - Less Mess, Great Results
Perfect Match for Burgundy Hair - Less Mess, Great Results I've tried several root touch-up products, and this one really stands out. The Dark Auburn shade matches my burgundy hair beautifully, which can be hard to find. What I appreciate most is how much less messy this is compared to other powder products I've used. The packaging is well-designed and makes application straightforward without the powder going everywhere. This has become my go-to for managing my roots between full color treatments. It does exactly what I need it to do - quick, effective gray coverage that looks natural. Definitely recommend for anyone looking for a reliable touch-up solution.
C**.
Great coverage - excellent product!
This product is so legit! First off, kudos on the packaging. Ribbon on top to pull open so you don’t damage your nails and the applicator pulls on and off from the bottom so no worries about misplacing it. Color match was so solid and covered my grays with ease. I usually get a color refresh at the salon every 8 weeks and I was able to extend it to 10 weeks without concern thanks to this product! A couple people thought I already had my appointment beforehand because I didn’t have roots or grays. Highly recommend!
D**R
Excellent product
Purchasing again this sample kit. This works great when I put my hair up. I have A LOT of fine baby blonde hairs so I look like I have spots. This touches it up perfectly along the lines and makes it look fuller. Also the colors are so good I use them as my eyebrow filler. I have full eyebrows, but again super blonde spots and if I don't dye them I just use this. Since my hair color isn't just one color I find the sample pack to work the best for me. Docking 1 star as I see they changed the 4th color to black now which is a bummer and doesn't really make sense for a brunette. If you have black hair you have black hair no questions about color matching.
A**R
A product that REALLY works!
I have tried other touch up products in the past and they DID NOT WORK. BOLDIFY covered the gray and the thinning areas and actually remained in place all day. Easy to apply and looks completely natural. Washes out thoroughly. I was instructed by my hair stylist to go one shade darker than my actual hair color and was perfect color even with highlights. Highly recommend this product.
E**S
Total Winner for Thinning Hair ⭐️
We purchased the BOLDIFY Hairline Powder for my husband as his hair has been thinning significantly in certain areas. Before doing anything drastic, we decided to try a few concealing products—and this one is a total winner. The price is perfect, and the product is not oily at all. My husband is on his feet all day doing physical work and sweating, and once this is applied, it does not move. It truly stays put and looks very natural. The key is to style your hair first, exactly how you want it, and then use the press-twist-apply method to build coverage evenly. It does a great job blending and covering thinning or balding spots. The only con is the circular applicator brush—if you’re not careful, it can leave visible circular marks. Good technique solves this, but I do wish it came with a moon-shaped brush instead for easier application. Overall, we are extremely happy with this product and would absolutely recommend it to anyone looking for an effective, affordable solution for thinning hair or bald spots.
C**N
Works exactly as advertised!
This stuff works GREAT! super easy to use and it works exactly as advertised. This will cover roots, thinning areas and it lasts all day. I'm super happy with this product and it appears it will last quite a while.
D**E
Great coverage, no mess
Great coverage and stays on overnight. Much easier to apply and less messy than the others I've used. I can touch my hair and scalp and it doesn't get under my nails. The ash brown mixed with grey blends well under my ash brown/blonde tones. Only wish they had more color selections. The blonde is too orangish for my shade. Also the sponge is awkward with the way the lid is attached. I use the smaller sponge with a handle left over from another product. It seems like a small amount, though it takes less to cover than others, so we'll see how long it lasts. Edited to add: The bottom of the container already shows through, so it is not lasting very long considering I mix two colors together. Though I like it better, I may go back to the previous product which lasts up to a year.
H**G
Works great for gray coverage and root touch ups!
I don’t usually write reviews. I just got this product this morning to help cover my grays and for root touch ups between salon visits. The color was an exact match and it went on very easy. My husband said he cannot see a difference between my hair and the product. I don’t know how it will do overnight so I can’t speak to whether it transfers into my pillowcase or not. But for root touchups and covering grays it works very well!
Trustpilot
2 months ago
2 weeks ago