

💜 Elevate your dark hair game with bold violet hues that last and protect!
L'Oréal Technique HiColor Violet & Blacks Permanent Hair Color is expertly formulated to lift dark hair 3-4 levels in a single step without brassiness. Its rich creme formula, enhanced with an anti-breakage Ceramide R Complex, delivers intense, long-lasting violet color with a quick 30-minute processing time—no pre-lightening required. Perfect for professionals seeking vibrant, durable color that strengthens hair while making a statement.










| ASIN | B01IUARV8U |
| Best Sellers Rank | #8,061 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #97 in Hair Color |
| Brand | L'OREAL TECHNIQUE |
| Brand Name | L'OREAL TECHNIQUE |
| Color | H19 True Violet |
| Container Type | Bottle |
| Customer Reviews | 4.3 out of 5 stars 4,398 Reviews |
| Full Cure Time | 30 Minutes |
| Global Trade Identification Number | 00884486306517 |
| Hair Color Permanence | Permanent |
| Hair Type | Normal |
| Item Form | Liquid |
| Manufacturer | L'Oreal Technique |
| Number of Items | 1 |
| Package Information | Bottle |
| Product Benefits | Developed to lift dark hair in one single step, without brassiness; Conditions and penetrates hair; Provides breakthrough technology for lifting; Delivers intense, long-lasting color Product Benefits Developed to lift dark hair in one single step, without brassiness; Conditions and penetrates hair; Provides breakthrough technology for lifting; Delivers intense, long-lasting color See more |
| UPC | 884486306517 |
| Unit Count | 1.74 Fluid Ounces |
A**S
Love the color
I used this on my hair roughly 6 weeks ago. The blue was very bright and noticeable for the first couple weeks, then it was more of a hint and just black. Now it has faded to more of a brown black, but my hair has a lot of red to it so that happens! I got 2 and only needed one so I will be able to do it all again! For reference, because I SEARCHED! I have thin, fine hair that is just below my bra strap. Thickness reference would be- I can wrap a brand new thick pony tail holder around my hair three times, but it will hold at 2 still. I also had some color left over
M**S
Awesome! Works great!
Covered up my previously red hair pretty well, although under some light it’s still visible. I did use a volume 20 developer though so that might affect its performance. It has lasted a long time maybe 4-ish months now. Was expecting a bit of a blue tint so I was worried, but there was none thankfully, but that might be because of my previous hair color (red). Also does not stain after a few washes. I do feel like it dried my hair out quite a bit so use a good conditioner or hair mask especially if you had already died your hair before.
B**E
Works perfectly
I have purchased this product 3 times. I love it. It arrived on time, the pricecwas perfect, and it did its job. I have some grey hair that I wanted colored. The coloring last 6 months for me. So I color my hair every 6 months. The last time I used this dye was in August 2025 and I just ordered the dye on February 5, 2026. I love this dye. At the 6 month mark I start to notice the grey reappearance. I have no complaints about this product. The 1st an 2nd pictures are from August, 2 weeks after I dyed my hair and the 3rd picture is 3 months after I dyed my hair
G**Y
It does a great job. I'm happy with it!
For the price point it's a really great product! It helps my makeup stay put until I take it off!
A**X
THERE ARE NO VIOLET UNDERTONES
I ordered this color thinking it would be a wine, maybe even burgundy.. but rinsed my hair out to see nothing but orange. Fortunately the color is pretty and matches my skin tone but it definitely should NOT be in the “Violets” collection. It’s a deep rust color if anything.
M**S
Bien
Bien
�**�
Good hair dye
I bought the Onyx Black color and I loved it ! It’s the darkest shade Ive ever had on my hair ! The only thing i don’t really like is the smell ! Even after shampooing 2 times and dry … still smelling very strong .. it also bleeds pretty bad .. recommend to use a black towel at least for 3 weeks
A**R
Allergy warning
Great color but I had a horrible allergic reaction to it. I’ve never been allergic to anything. But it caused a scary red ring all around my neck that was very itchy and even bled. Had to buy several ointments and couldn’t wear my hair down. Watch out if you have sensitive neck skin.
Trustpilot
1 month ago
1 week ago