IROIRO Premium Natural Semi-Permanent Hair Color 40 Blue (4oz)

Very pleased with this dye! I’ve gotten so many compliments on the color. I put this over faded blue hair and it covered beautiful. Smells wonderful and very easy to use. So far I’ve swam in a lake and washed it once, and the color seems to be holding ok.

i'm a natural brunette (2-3) who bleached up and toned to a medium blond (6-7) and had my hair a sort of steely blue / muted purple for a while--see the before pic. it started getting a lil yellow as the color lifted, so i tried this iroiro blue over all that.blown AWAY by how nice the color is, even though my hair wasn't particularly light. (for me, it was closer to teal than pure blue, which was awesome, but it's probably because my hair had some blondey-yellow going for it)this stuff also (a) smells fabulous and (b) was super conditioning, honestly did more to smooth out the frizz and damage than hair masks.UPDATE: after a week and a couple of washes, still love the color! As with many semi-perm dyes, I noticed some bleeding (on clothes, pillows, etc) in the first couple days. So I switched to hot-water washes -- it loses more color in the shower, yes, but then not so much on objects -- which dulled the color a smidge but not too much yet!

It’s pretty good hair dye only complaint is that it’s not super pigmented, but it is vegan and cruelty free so I’ll take what I can get. Lol.

I LOVE this dye. It smells good and lasts me easily a month between dyes. I know the blue and the red worm very well, I'm going to be trying green next so hopefully that works just as well

I took a chance on this brand after not being very happy with the Pravana colors because they faded very quickly so I bought Iroiro and I LOVE IT!!! Look at that color - so vivid and bright! I've never had so many compliments on my hair, I've actually had people stop me in stores to ask me what brand I use lol. It's epic hair color and I'm so very happy with the colors and longevity of the dye. Even when it faded to pastels I still got tons of compliments. My stylist bleached my hair before applying the color and she was shocked at how amazing it looked because she's never tried this brand. I will continue to buy it because I'm thrilled with it!!!

This color is really pretty. It lasted awhile for me and I wash my hair everyday. I got many compliments on this blue color and I will be getting it again! The scent is definitely a plus. It smells really good! I love this brand!

I bought this dye on a whim after watching a few Youtube reviews and was pleasantly surprised by not only the rich color but also the condition of my hair after using it. The smell is pleasant and I found it to have a nice consistency, not too thick or too runny.I did lighten my naturally dark hair prior to use. I followed the recommended instructions and left it on for about 45 to 50 minutes. When I rinsed it out in the shower the water didn't really turn blue so I didn't need to do any major cleanup afterwards. We'll see how long the color lasts but as of now I plan on buying more dye from Iroiro in the future.

The seem to be a perfectly good product. However it did not work too well for my hair but I have extremely dark hair. Because it does not strip your hair of color it did not show as much as I had hoped for but that is through no fault of the product. Be careful using it because it will stain your shower and your clothes due to how very potent and concentrated it is. For lighter hair people I imagine it would be an excellent product.