Is this stiffer? or softer?

It's soft but It's more stiffer plasticy than pliable cloth.

How much ribbon is in each roll? What is the length of the roll?

10 yards per roll. Colors may differ slightly from photo.

how wide is the ribbon?

Each one is about a 1/4 inch, but the “ribbon” is not cloth. It’s a heavy weight shiny paper with a plastic coating. They’re ok, but you’ll be disappointed if you want actual cloth ribbon.

ASIN	B0716WC7L9
Brand	Bakebaking
Brand Name	Bakebaking
Customer Reviews	4.6 out of 5 stars 670 Reviews
Fabric Type	Satin
Global Trade Identification Number	00191869059961
Item Weight	159 g
Item weight	159 g
Material	Polyester
Material Type	Polyester
Occasion	Wedding
Pattern	Solid
Product Style	Modern
Style	Modern
UPC	191869059961
Unit Count	1 Count

GHRD Satin Ribbons, 12 Rainbow Assortment Rolls Variety Pack for Gifts Wrap Craft Fabric Wedding Decorations, Fashion Collection Glow, Assorted Solid Bright Colors

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