Eva NYC Purple Shampoo for Toning Blonde Hair - Gentle Formula for Blonde, Gray + Lightened Hair - Adds Shine + Softens - Anti-Brass Formula for Salon Fresh Results - Ginger Rose Scent - 10 fl oz

The Eva NYC Purple Shampoo works really well for keeping blonde tones bright and neutralized. After just a couple of washes, I noticed a clear difference—brassy and yellow tones looked much cooler and more balanced. What I appreciate most is that it doesn’t dry out my hair the way some purple shampoos do. The formula feels gentle but still effective, and it leaves my hair soft instead of brittle. It lathers nicely, spreads evenly, and rinses out cleanly without staining my hands or shower. The scent is pleasant, and a little goes a long way. Overall, it’s a reliable product that tones well, maintains color between salon visits, and keeps hair feeling healthy. Highly recommend for anyone with blonde or highlighted hair.

It's great! I don't notice it leaving my hair feeling like straw like a lot of purple shampoos, instead my hair actually feels clean and moisturized after. It's affordable compared to some other brands and it has a good toning effect. The bottle doesn't say how long to leave it on for so I'd start with 1-2 min if you have light blonde hair to make sure it doesn't deposit too much pigment. Oh, and I LOVE the scent. I wouldn't say it stays after rinsing, but it's a nice smell when lathering.

I love this shampoo and have been using it for years! It makes my hair/scalp feel clean and hydrated. It also does a great job at preserving highlights and removing any unwanted brass/yellowing. I will say, when I received my product I saw that the contents had leaked throughout my package (just like some other folks had mentioned). Luckily, the other items it was sent with were wrapped and not affected. Great product but I recommend physically purchasing this item in a store as a general consensus of buyers reported package leakage.

Use for toning down brassiness in silver hair. Love it as it helps give shine as well as softness

This conditioner leaves your hair feeling clean, no static without it feeling heavy from the conditioner. I have used it for a while

This works great for my blonde hair

Why did you pick this product vs others?: Keeps the yellowing out of my gray hair without turning it blue or purple. It also doesn’t dry it out like a lot of other products I’ve tried. Been using for a couple years.

Love this product but sad it came like this.