







✨ Unlock your skin’s glow game with every pump!
Plum 10% Niacinamide Serum with Rice Water is a 30ml powerhouse designed for men and women seeking clear, bright, and hydrated skin. Featuring a potent 10% niacinamide concentration combined with rice water and squalane, it delivers 2x hydration, controls oil, and refines skin texture. Its lightweight, milky formula absorbs quickly without greasiness, making it ideal for all skin types including acne-prone and sensitive skin. Clinically proven and highly rated, this serum is your daily essential for a radiant, even-toned complexion.







| ASIN | B097RBPTRH |
| Active Ingredients | Licorice, Niacinamide, Rice Ferment Extracts |
| Best Sellers Rank | #122 in Beauty ( See Top 100 in Beauty ) #8 in Serums |
| Brand | Plum |
| Country of Origin | India |
| Customer Reviews | 4.1 out of 5 stars 8,713 Reviews |
| Included Components | Face Serum |
| Item Form | Drop |
| Item Type Name | Face serum |
| Item Volume | 30 Millilitres |
| Item Weight | 30 Milligrams |
| Manufacturer | Sprivil Healthcare Private Limited L1/4, Additional MIDC, Satara (MH) 415004, Sprivil Healthcare Private Limited L1/4, Additional MIDC, Satara (MH) 415004 |
| Manufacturer Contact Information | Sprivil Healthcare Private Limited L1/4, Additional MIDC, Satara (MH) 415004 |
| Manufacturer Part Number | KV-5B62-EG1E |
| Material Features | Vegan |
| Material Type Free | Animal Derived Ingredient Free, Fragrance Free, Parabeans Free, Phthalate Free, Synthetic Fragrance Free |
| Model Number | KV-5B62-EG1E |
| Number of Items | 1 |
| Packer Contact Information | Sprivil Healthcare Private Limited L1/4, Additional MIDC, Satara (MH) 415004 |
| Product Benefits | Brightening, Clearing, Glow |
| Recommended Uses For Product | Acne, Brightening, Glowing, Oil Control, Pore Tightening |
| Scent | Fragrance Free, Unscented |
| Skin Tone | All |
| Skin Type | All, Combination, Dry, Normal, Oily Acne Prone, Sensitive |
| Special Ingredients | Licorice, Niacinamide, Rice Ferment Extracts, Squalane |
| Target Use Body Part | Face |
| UPC | 606120746141 |
| Unit Count | 30.0 Milliliters |
| Use for | Face |
K**L
Very good products
I ordered Plum’s Green Tea Face Toner, Moisturizer, Sunscreen, Vitamin C Serum, and Niacinamide Serum. In just 2 days, my skin feels very hydrated and smooth. I highly recommend it for people with oily skin, both girls and boys.☺️
T**K
Honest Review After Using
I’ve been using this serum for a while and honestly it’s good for oil control and small pimples, and with regular use it also helps in lightening acne marks slowly. The texture is very light and absorbs fast, so it doesn’t feel sticky on the face at all. The “instant brightening” claim is a bit overhyped because real results take time, at least a few weeks. For sensitive skin it can tingle a little in the beginning. Overall it s a nice everyday serum but not a miracle product
M**M
Very good and honest review
It’s very effective . It removes pigmentation very well. It’s worth to buy it .
K**.
This product has its own pros and cons read my full review to know abt it .
If u are new to serums better go with 2 % or 3 % and if u are someone who does not use sunscreen regularly skip this product in days and use it in night time , it's a good product which will give u result with regular use (it didn't fade heavy dark spots ).
A**H
Fades darks sports and make skin bright
This is the best serum I have ever use it's my 6th purchase it faded my dark spots make my skin smother and bright blindly use that trust go for it ! ❤️
I**️
It is just wow ❤️❤️❤️😘
amazing niacinamide serum i was shocked to see its results cause it was actually helpning me in healing my acne scar i m gong to buy it again ❤️❤️
J**M
Give glow but doesn't last
It's good, but please don't use it on acne prone skin, I did and it caused rebound acne. Also it'll brighten the skin, but if you'll stop using, the glow will be gone.
B**Y
My Go-To Niacinamide Serum for Oily Skin!
This is my 4th bottle of the Plum 10% Niacinamide Serum, and it continues to be my absolute favorite. I've been using it consistently for the past two years, and it has worked wonderfully for my oily skin. The texture is slightly thick, which means a little goes a long way, and it absorbs quickly without leaving any residue. Over time, I’ve noticed a gradual fading of blemishes and an overall improvement in my skin tone. I usually apply it in the morning before heading out, and it layers well under sunscreen and makeup. If you're new to niacinamide, this is a fantastic product to start with. It's gentle, effective, and delivers visible results with consistent use. Highly recommended for anyone looking to incorporate niacinamide into their skincare routine!
Trustpilot
4 days ago
2 weeks ago