ITO ENMatcha Green Tea, Sweet Powder, 17.5 Ounce (Pack of 1), Sweetened Green Tea Powder

If you're a matcha lover who prefers a sweet, easy-to-prepare cup, this is your matcha. I’m on my third bag already, and it's officially a household staple. Whether it’s an iced latte in the afternoon or a warm pick-me-up in the morning, this powdered matcha has become a go-to for us. The sweetness is perfectly balanced—not overly sugary, but enough to smooth out matcha's natural bitterness—making it taste like a café-style latte without the extra fuss. It offers great value for the quantity and quality you get, easily rivaling more expensive brands. It dissolves quickly in both hot and cold drinks without any gritty texture, and it’s versatile enough for lattes, smoothies, or even matcha lemonade. While it may not be the right choice for those who prefer the raw, grassy flavor of high-grade ceremonial matcha, and the drink can sometimes look a little murky, the taste more than makes up for it. Overall, this is a sweet, convenient, and delicious matcha powder that delivers consistent flavor and great value, perfect for daily enjoyment.

The media could not be loaded. These matcha green tea instant packs are my go-to in my luteal phase! I need some caffeine, but not too much. Plus, matcha is full of antioxidants, which I feel gives my body a little boost. The sweetness isn't too strong, just mild enough for me. There isn't too much sugar in each packet, which I can appreciate since I watch closely what sugars I consume. Each packet makes about 4 oz of a drink, so sometimes I will only have one packet a day, but other days I will drink two since it is too little for me. I believe the quality for the price is great overall.

Obsessed is an understatement. I was using Jade Leaf, but the whole pack would barely last a week and it got very pricey. I was on the hunt for something just as delicious, yet more affordable and this one is a clear winner! It tastes buch better than Jade Leaf, dissolves beautifully in cold water/milk, and has the perfect amount of sweetener, so nothing else is needed.Buyers beware that this matcha is not ideal for health boujee enthusiasts who crave that bitter-earthy-fishy-raw matcha taste to feel like they’re doing something wonderful for their bodies. If that’s you, then this product is not for you. If you are, however, a Starbucks matcha latte addict like myself, then this is exactly what you’re looking for. Put it in a fancy cup with some oatmilk and you won’t be able to tell a difference.I couldn’t be happier with the purchase, this is now a staple at my home.

This matcha powder is a great option for those who would like to make matcha beverages at home. It has a wonderful, classic matcha taste that is sweet and very slightly bitter. It dissolves very well in both dairy milk and almond milk. It’s also a really good deal in comparison to other matcha powders. And if you drink matcha beverages fairly often, you’ll appreciate the larger size of this bag (many other brands are 8 oz. or less).I decided to try this ITO EN matcha powder because I had previously tried the Matcha Love Barista Craft Blend matcha powder (also made by ITO EN) and I really enjoyed it. However, the ITO EN brand is a better deal overall- you get twice as much matcha powder for only a few dollars more than the Matcha Love Barista Blend. The ITO EN brand looks almost exactly the same but it seems a little less sweet and slightly more bitter than the Matcha Love. IMO, the Matcha Love powder is a perfect dupe for Starbucks matcha so if that is what you’re looking for, you may want to try the Matcha Love Barista Blend. However, if you’re just looking for a really tasty matcha powder to enjoy at home and save some money, I would definitely recommend this ITO EN Authentic Japanese Style Matcha Green Tea powder.

Great price point and is great tasting but it is relatively murky

Love this matcha powder. I can’t go without my matcha in the am and this provides just the right amount of sweetness that I like. Add with any kind of milk or however you like to do it and it’s perfect. This is now my third time ordering this one and I’m going to stick with it! Delicious.

I was so excited for these and although they are yummy I usually need to use two or three (12oz) to get the right strength. Other than that they taste great.

Very good and very easy to make