Keracolor Fade Effect Color Fading Shampoo - Works with Semi-Permanent Direct Dyes to Bring Down Color Intensity, 9.75 fl. oz.

I got my hair dyed a dark ash brown, with permanent dye. It was too dark for my skin tone. I washed my hair twice and now I like my color. Light brown now.The smell is amazing. Everyone in my house, after my shower, was saying how good it smelled.

Fading shampoo only works on bright colors. Used this to fade color from color depositing shampoo and barely saw a difference on 3rd wash.

I have been trying to add streaks to my hair, which is about 70% natural, virgin hair with a few inches of previously dyed hair. In addition, I posted a photo of the quarter of hair that was previously lightened about a year ago. I recently visited a salon for full highlights, which was supposed to include toning my hair to achieve a uniform effect on both sides. However, the salon did a terrible job and I didn’t want to return for color correction. I looked into boxed color correcting options, but reviews deterred me. I didn’t want to apply more chemicals to my hair and to sustain damage or dryness. This shampoo is AMAZING! Not only did I immediately see results after just one wash, it smells divine and my hair was softer, hydrated, and shinier after using the shampoo. This product is so underrated! Before trying to color correct, try this shampoo!

Smell is terrible! Which wouldn’t have mattered to me if it worked. I washed twice and it didn’t lighten at all. Also made hair rough and crunchy even after using olaplex.

I had purple Splat in my hair, and I bought this because I wanted to change colors. I saw good reviews for people that also had splat and it had worked to fade the color. It did fade my purple a little bit, but not nearly enough, even after washing my hair with hot as I could stand water and washing every other day. It was basically just dulling the purple I had, not necessarily fading it. You could still 100% tell it was purple. I ended up bleaching to get the purple out because this wasn't working like other reviews said. It's also VERY drying to your hair and mine, while already frizzy, was made even more frizzy by this shampoo. I'll use the rest of it just to use it, but I won't ever buy it again. I got my hopes up because other reviews with Splat specifically said it had worked and showed it worked. Guess it all depends on what color you had in your hair prior. It does smell okay, and it lathers really well. That's about all I like about it.