Lip Gloss, High Pigment, Long Lasting Lip Shine, No Transfer, Shine Loud

I love this. The coverage is full, the pigmentation is intense, it is a cool dark pink/crimson and is to die for either matt or with the gloss. Amazing 😍

Love the vibrant colour of this lip colour although i rarely use the attached lip gloss.

I have used up all of my lipstick in the shade ‘Ambition Statement’ it is an absolutely beautiful colour (one I have tried to find with other brands but failed to do so) and it glides on so incredibly well and doesn’t move all day. The only issue I have with the lipstick is that it clumps up randomly and there isn’t enough gloss to provide the ‘loud shine’ factor at all. Wish there was more gloss in the tube otherwise everything is perfect. Regardless of the minimal cons, will definitely repurchase

Wow, gorgeous richly pigmented colour and it lasts and lasts. Can gloss up if you want. It didn’t dry my lips at all.

Love the colour but the product feels very drying on the lips.

Brilliant, stays on for hrs

I love this product, great formula, long lasting & stunning colours. I have 3 lip rings so i’m used to my lipstick becoming patchy eventually but this one doesn’t. The gloss isn’t too sticky either which is something I always struggle to find. I wore this to the pub, was eating and drinking and it was still perfect when I got home 13 hours later.

I've used a nude from this exact range and it is lovely, stays on really well. However, this shade for some reason pills and peels almost immediately. May be a slight formula change for this shade? Super unfortunate.