Banding Together for a Cause: Proven Strategies for Revenue and Awareness Generation Hardcover – January 1, 2011

Banding Together for a Cause is the most informative and user friendly book on fundraising ever written. The incredible journey of the yellow Livestrong wristband campaign is shown from its inception,through the simple, yet profoundly effective product in the end. This insiders view enables any non-profit to create and execute your own vision for new strategies, and walks you through each step of the way. It encourages "outside of the box" thinking while working with a wide range of supporters. The book shares in a very personal way, challenges throughout the journey that can now be successes for your cause. It illustrates how to take your non-profit to the next level, and then what to do when you get there! I refer to this book daily in order to impliment the processes that have been so successful for Livestrong. A must read for any non-profit professional!

A great insight to one of the most popular fund raisers and banding the world together for a great cause. The author has spent her entire career as a vessel to help others in need. What a wonderful way to spend your life! Kuddo's to Rachel!!

Not meaning to, I read this book from cover to cover. Incredibly well written, organized and full of insightful, trusted information. I highly recommend this book for any group or organization or individual wanting to understand the "Awareness Generation".