Marketing for Dummies Paperback – June 6, 2017

This is a comprehensive and insightful introduction to marketing in the 21st century. And it's not just for people new to the field. There are ideas and recommendations here that offer useful guidance for experienced marketers as well. There are not many books like this one that have an updated and contemporary view of marketing. Unfortunately, the typical textbook is nothing but an updated version of a late 20th century overview. Marketing is a completely different field these days, and this book is a great guide to what's relevant now. Well-written, with useful takeaways and sidebars, I highly recommend it.

Jeanette is a marketing authority without any doubt! Her book is incredibly thoughtful and easy to follow. It’s an excellent guide for any marketing questions and struggles that you may be having. I have 100% re-centered my processes, focus and thoughts on my firms marketing approach. Jeanette is your go to for diving deeper in understanding the psychological reasoning behind marketing decisions and process so that they are carried out in the most efficient and effective manner. You can feel the energy in the book! Highly recommend!

I bought this because I was curious what it could tell me that I didn’t already know from my degree and work history. To be honest, it didn’t really tell me anything new, but if you knew absolutely nothing about marketing it’s a good book. It walks you through all the basics and the important stuff, too. It goes into the marketing plan, and explains digital marketing as well. Would recommend for a small business owner wanting to up their marketing game or someone just starting out in the marketing career field.

Most helpful book I've ordered. Well written, practicle and up to date. We've had great success with everything we've implemented.. Great reference to have at your finger tips. Read it in order or use it as a guide for specific needs. This book is a bargain for what you receive. Highly recommend.

I have been to seminars by Jeanette, have hired her as a consultant and now have completed Marketing for Dummies. She is truly an authority when it comes to marketing and by intertwining the emotional and psychological aspects of consumers thought processes, allows us to much better understand drivers to purchasing. I highly recommend this book and following Jeanette on social media sites.

Love.this book!

Informative info

I used the book for class, it helped me understand the class better. It come on time.