Why is it that the darker shades are more expensive ?

Good observation and it's normally down to demand and profit. If will can't locate it instore as is mostly the case due to limited darker shades instore your next route is online. But If you go online you will find the full shade range but darker shades depending on the Retailer may sell for more. Superdrug and Boots will always charge the same for their products.

What colour is one down from soft beige?

I imagine it would be porcelain. I have bought both shades and porcelain is lighter.

I have tan skin what shade should I go for?

I would go for a darker colour than classic beige. Next shade darker

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✨ Glow flawlessly, feel unstoppable! ✨

LIGHT AS AIR - Lightweight formula feels like a second skin, reducing imperfections without heaviness.
SUN SAVVY BEAUTY - Built-in SPF20 protects your skin while keeping your look fresh and radiant.
CONSCIOUS GLAMOUR - Cruelty-free and Leaping Bunny approved—beauty without compromise.
SHADE PERFECT MATCH - Smart tone technology adapts to 99% of skin tones for truly invisible, natural coverage.
FLAWLESS ALL DAY WEAR - Enjoy 24-hour hydration with zero creasing or caking—confidence that lasts from dawn to dusk.

Rimmel Match Perfection Foundation in Ivory offers medium, invisible coverage with a lightweight, moisturizing formula that lasts 24 hours without creasing or caking. Featuring smart tone technology, it matches 99% of skin tones and includes SPF20 for sun protection. This cruelty-free foundation is perfect for combination skin and delivers a natural, radiant finish all day long.

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Manufacturer	COTY
Package dimensions	12.4 x 3.1 x 3 centimetres
Package Weight	0.12 Kilograms
Item dimensions L x W x H	33 x 33 x 127 millimetres
Item weight	30 Grams
Brand	Rimmel
Colour	Ivory
Format	Lotion
Volume	30 Millilitres
Skin type	Combination
Special features	moisturising
Speciality	Cruelty Free
Sun protection	20 SPF
Target audience	women
Item model number	34778804100
Product Dimensions	3.3 x 3.3 x 12.7 cm; 30 g
ASIN	B015CMHBRA

Rimmel Match Perfection Foundation 100 Ivory, Medium Coverage, 24hr Hydration, No Caking or Creasing, Lightweight, Reduces Imperfections, Invisible Coverage, SPF20, Cruelty Free

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