Frugal Innovation: How to do better with less Paperback – 4 Aug. 2016

Frugal Innovation is a book that offers a lot of inspiration to western companies on how not only to survive, but also to outperform in times of economic recession and limited resources. The book is an excellent follow up from the authors’ first book “Jugaad Innovation” in which they offer insightful lessons learned from entrepreneurs who were able to see the opportunity in adversity and create value from scarcity. If you have not read this book yet, I highly recommend you doing so.Frugal Innovation is particularly intriguing because it approaches the hardship many businesses face today, turns it into an opportunity and offers optimistic and inspiring solutions for it. The authors did an excellent job in presenting a quite complex phenomenon in an easy to understand and engaging manner. The examples they provide are extremely insightful and keep you interested throughout the book. The authors do not only raise a lot of interesting questions, but also offers some out of the box answers. Finally the book offers an extremely accurate picture of todays consumers’ needs and wants, which is necessary for businesses to understand if they want to compete in today’s competitive landscape. I would definitely recommend this book to academics, entrepreneurs as well as managers.

Well-researched and interesting thesis on innovation and how small and smart outfits beat big and slow-moving ones.

Not bad.... I'm not sure it requires a full book and some of the examples feel over elaborated. That said the concept and some of the examples are interesting

I have been following Frugal innovation for a while now. While Lean principles and its Minimum Viable Product (MVP) philosophy is stealing the show everywhere, lean is quite limited when it comes to innovation. This is where frugal comes in and it completely changes your mindset about understanding and adopting innovation. You simply don't need big R&D budgets and can innovate even if you are a cash strapped startup! Most importantly, frugal is not about churning out cheap low quality products but instead is about delivering great value products at an affordable price for both the consumer and the environment.How do you do this? In this book, Navi and Jaideep suggest six principles one can follow to understand and adopt Frugal Innovation. Every step of the way, the authors use numerous case studies and examples from both emerging and western countries to build the principles. The book also helps you understand that there are now many 'emerging markets even within western markets' that are poorly served by traditional business models.Highly recommended for folks interested in innovation and entrepreneurship.

A truly informative read that provides real insight into the frugal strategy of major corporations and how consumer behaviour forms such a large part of the overall execution of that strategy.

good

This was the CMI book of the year for Innovation in 2016 and I have given it to colleagues in our innovative start up business.

Like the curate's egg, good in parts. Why no mention of innovation in agriculture/growing staple food crops?

Useful case studies, highly recommended book for anyone in business.

Very happy with my new book!

Good story about the mindset to create with minimal material - but the examples are all complex items like a 50% cheaper Renault car - I was looking for ways where 3rd world farmers could innovate to sell more to their fellow bottom of the pyramid peers - not much here of any insight or use.

Great thoughts, but I would have enjoyed a little more depth. One company is leasing solar panels to a community to provide street lighting or home use - but what size panel, what can they do with it, how long does the lease last before they own it, who repairs it. It was a bunch of great ideas, but did not disclose enough so that I could apply anything. (not that I could, but I buy books to stir my thoughts). What does a $2500 car look like? what is the difference between it and a $40,000 north American vehicle?But, overall, the writing was solid and I suppose if I felt like spending my time surfing on the web, I could likely answer my own questions.

Interesting book it' is really worth reading. The article did arrive in time and was ok. So nothing to complain.