







🟣 Own your bold with Schwarzkopf LIVE — where vibrant meets sustainable!
Schwarzkopf LIVE Intense Colour Pure Purple 086 is a permanent hair dye formulated for light to dark blonde hair, delivering up to 50% grey coverage with a rich, fade-resistant purple shade. Infused with a built-in vibrancy serum, it enhances colour depth and shine while maintaining hair health. The vegan, silicone- and alcohol-free formula comes in eco-conscious 100% recycled aluminium packaging, making it a top choice for millennial professionals seeking vibrant, sustainable hair colour solutions.























| ASIN | B00ELHKLUM |
| ASIN | B00ELHKLUM |
| Best Sellers Rank | 9 in Beauty ( See Top 100 in Beauty ) 1 in Permanent Hair Colour |
| Brand | LIVE |
| Colour | Pure Purple |
| Country of origin | United Kingdom |
| Customer Reviews | 4.4 4.4 out of 5 stars (14,665) |
| Customer reviews | 4.4 4.4 out of 5 stars (14,665) |
| Date First Available | 16 Aug. 2013 |
| Delivery information | We cannot deliver certain products outside mainland UK ( Details ). We will only be able to confirm if this product can be delivered to your chosen address when you enter your delivery address at checkout. |
| Format | Cream |
| Is discontinued by manufacturer | No |
| Item dimensions L x W x H | 5.8 x 9 x 16.6 centimetres |
| Item model number | 107136098 |
| Item model number | 107136098 |
| Item weight | 0.1 Kilograms |
| Language | English |
| Language | English |
| Manufacturer | Henkel Ltd |
| Manufacturer | Henkel Ltd |
| Package Weight | 0.2 Kilograms |
| Package dimensions | 16.8 x 9.2 x 6 centimetres |
| Product Dimensions | 5.8 x 9 x 16.6 cm; 100 g |
| Product Dimensions | 5.8 x 9 x 16.6 cm; 100 g |
| Speciality | Long Lasting,Natural |
| Target audience | Unisex |
| Volume | 0.1 Millilitres |
A**R
Once again Schwarzkopf, you have my heart!! ❤️❤️
Very rarely I write reviews but once again I'm impressed by Live colour! I'm actually going to praise 3 shades from the range in this review. 😁 From a few years now Mango twist was my colour. It's an amazing shade itself as well! But lately I've been wanting a change and decided to go with Ruby glaze. I am in love! ❤️ So vibrant and glossy, I can't stop looking at it! Covered the Mango twist shade like a dream. For a hair of my length I recommend getting 3 boxes of dye to be on the safe side, I almost didn't have enough 😅 On the front I have a bleached money piece that I did with Mauve kiss. Chef's kiss! 🤌🏻❤️ I'm including pictures for visual reference of how the dye covers. You can see 2 shades of Ruby glaze, because the money piece was thicker but I wanted to thin it a bit. So it's a good visual on how Ruby glaze covers on top of both old colour and bleached hair to about a level 9. Mauve kiss is on top of level 10. Other reviews that suggest Ruby glaze doesn't fully wash are right - it was forever running the water red when rinsing. I'm guessing its going to do so for quite a long time. Be careful with you fabrics - pillows, clothes etc. Otherwise I can't fault the brand! For the low price point it's marvellous! ❤️
A**C
Amethyst Chrome - brilliant results!
This colour is true to the box likeness. My picture speak for themselves! My natural colour is a little darker than the ‘medium brown’ on the guide, and this is one of the few colours that is recommended for darker hair, or doesn’t require pre-lightening at least. Colour really is ‘chromatic’ in that it shines beautifully in the light. Sure, ‘amethyst’ is never gonna look natural, but it’s not a flat block of red. Beware: be ultra careful in cleaning spills or spatters on sinks etc and skin as you go along - the colour is STRONG when developed but may not be evident beforehand. However, this is true of all reds I’ve used - either use Vaseline around your hairline or have wipes handy!
S**R
Good choice
Long-lasting, looks good
Z**L
It very nice and true black colour
Love the colour
R**R
Lovely colour but not great on greys
This hair dye is a really nice colour and very easy to apply, which makes the process simple and fuss-free. The quality is good and the end result looks lovely. However, it’s not very effective on grey hair, as a few greys nearly always get missed. It’s also worth being careful if you have a sore, sensitive, or dry scalp, as it can irritate and sting. Overall, I would still recommend it for the colour and ease of use, just with those points in mind.
J**E
I would recommend
Beautiful dark purple, I am using it for a while now. It washes out, however, I can't see much of a difference compared to the other price. Good value for money
K**N
LOOK at the comparison! 🥰
LOVE LOVE LOVE this colour! So easy to follow the instructions, smells great, not like some other hair dyes and it has kept my hair feeling clean and looking shiny for over a couple of weeks now. I’ll show you a before and after picture so you can get a true feel for how it changes depending on the colour of your hair.
T**R
Really pretty
Colouring is stunning!! Reminds me of coraline only rating a 4 though due to it nit lasting king and fading within a couple washes.
S**E
Mes racines sont devenue blonde alors que je suis brune a la base. En vérifiant la boîte (apres la pose) j'ai reçus 2 boîte périmée. Moi qui voulais refaire mes racine bin c'est rater j'ai juste jetter de l'argent par la fenêtre
V**N
Exactly what I was looking for and it arrived on time
S**A
Vibrante anche con ricrescita
M**L
Le résultat sera au rdv si vos cheveux sont totalement décolorés et sans reflets orange ou jaune. Trouver une couleur grise avec amoniaque est quasi impossible en France. Elle tient parfaitement malgré les shampoings.
A**7
My hair was an ombre from black on top to auburn at the ends when I dyed it. I wanted to dye the ends of my hair to make it an ombre to purple instead of auburn and I did get dye on the black parts of my hair and it didn't add any kind of highlights to it which is fine. I knew it was going to make the lighter parts of my hair darker so that wasn't a surprise. The color wasn't a super bright or bold purple but I wasn't expecting it to be since my hair was dark when I dyed it. The color did come out exactly as I thought it would. It looked like a dark plum color indoors and looked like a nice bright red-violet in the sunlight. The conditioner that came with the dye was amazing. My hair was so brittle and dry from being bleached and the conditioner made it feel like it was never bleached. When I was dying my hair, I did get some dye on the sink and floor but I wiped it up once I was done with my hair and there were no stains. All in all, I'd say it came out exactly as I thought it would and it was what I wanted so I'm happy.
Trustpilot
4 days ago
1 month ago