

desertcart.com: Marketing Management (MindTap Course List): 9781337271127: Iacobucci, Dawn: Books Review: Good! - I have to say it is A little bit messy….. but still in a OKEY condition… Inside is very new and clean!!! Review: Great Book on Marketing - I am kind of a nerd, but I bought the hard copy of this after renting the kindle version for class. This is a great marketing book that covers all the general areas of marketing and gives some information on creating a marketing plan. It was a good cumulative overview of my past courses. I do some volunteer work with nonprofits in the area of marketing and I feel this book is useful to remind me of concepts and some concept application.
| Best Sellers Rank | #946,728 in Books ( See Top 100 in Books ) #185 in Business Marketing #742 in Marketing (Books) |
| Customer Reviews | 4.6 4.6 out of 5 stars (295) |
| Dimensions | 8.25 x 0.75 x 10.25 inches |
| Edition | 5th |
| ISBN-10 | 1337271128 |
| ISBN-13 | 978-1337271127 |
| Item Weight | 1.2 pounds |
| Language | English |
| Print length | 352 pages |
| Publication date | January 1, 2017 |
| Publisher | Cengage Learning |
| Reading age | 1 year and up |
A**W
Good!
I have to say it is A little bit messy….. but still in a OKEY condition… Inside is very new and clean!!!
P**M
Great Book on Marketing
I am kind of a nerd, but I bought the hard copy of this after renting the kindle version for class. This is a great marketing book that covers all the general areas of marketing and gives some information on creating a marketing plan. It was a good cumulative overview of my past courses. I do some volunteer work with nonprofits in the area of marketing and I feel this book is useful to remind me of concepts and some concept application.
A**A
Good even if is used
I received what I pay. The right book and arrived early than expected. Good for the price
K**A
Required textbook
This rental textbook was very useful for class and was delivered right on time. The book was used but had no damage.
R**M
Easy to read/understand, Book condition is good
The figures and descriptives are very useful to understanding the materials. The overview in the beginning and the managerial cap was also helpful on making sure I understood the key take aways and concepts before going forwards. I would recommend this book if anyone is taking an marketing class.
M**.
Good
Not much to say.. I purchased this for a college course. Good shipping time. Arrived brand new, just how I ordered it. No complaints.
K**S
Accessibility
Perfect for my class
A**I
First of all thanks for getting it on time, ...
First of all thanks for getting it on time, and about the book so it is what I want.
R**Y
Easy to read and follow and speedy delivery
A**T
It was in great condition.
Trustpilot
4 days ago
2 weeks ago