Clairol Bold & Bright Permanent Hair Dye, 20 Black Licorice Hair Color, Pack of 1

I ordered the Brown Sugar and it came out great! Nice and even color. Hair is shiny, and it covered my grays! Some box dyes give hot roots but this one didn't. Finally found a color I love! I will definitely be reordering!

Such a beautiful color. Shines lighter red in the sun. Love it

I love the wild blackberry color. It does bleed for at least a week after coloring. I sweat a lot and I will get blue streaks down my skin and I have stained a few pillowcases and washrags. I don't care. I don't use the brightener packet it comes with because I don't think it does anything, the color stays bright without it.

My hair is frazzled from getting blonde highlites so I wanted to try something new for fall/winter. I like this color it’s pretty dark, esp for having really light hair before (my hair was a dark blonde light brown before I used this) still came out pretty dark. This is the “guava/magenta”. It did dye my greys pretty good. Only thing I didn’t like is when I run my fingers through it my hands are pink.

Love it, last long and makes your hair look beautiful and shiny

Perfect! This is the best hair color I’ve ever used and I have been bleaching my hair since the 70’s. Easy color process, no damage to hair and WONDERFUL scent for both conditioners. The “do later” conditioner is the ultimate cure for keeping the color fresh between colorings!

If you're after blond but not yellow orange brassiness, this is great. I have lighter dishwater blond and increasing gray. It lightens a lot and with cooler ashy tones without as much brassy gold. It took MANY tries of all brands and shades over many years but I'm sticking with this. It's close enough to the highlight color I used to get at a salon without spending $200. That's a win for me! I just hope they don't stop making it, I'm waiting for that to happen...better stock up.

I love this product it is a bit dark but it is easy to use and gave my hair a nice color