ClairolBold & Bright Permanent Hair Dye, 40 Cafecito Hair Color, Pack of 1

I have tried a lot of hair colors I have to say that I almost like this better than Schwarzkopf it rinses out much easier the color is vibrant and they give you a packet of color gloss to boost your color after a couple of weeks of washing your hair highly recommend and what price

Nice and black! Bleeds a bit for a few weeks if you don’t dry your hair after washing but sticks around for a while.

Absolutely love this color! But it does kinda stain the skin! Not really that easily rubbed off! But the color is stunning I would buy again!

The color is really beautiful a balance of golden and warm red hues mixed into the brown. But the color is much darker than the box. My hair is freshly dyed and will fade, but beware that it is dark at first.

It left my hair so silky. The color is exact to the box. It's definitely a dark blue in sunlight. I love that it comes with a color refresher too for in between dyes.

Just applied it today but I'm happy with it so far! I'm a very dark brunette so it's always hard to find reviews and comparisons for hair dye and how they'll show up on my color of hair. Its not a vivid purple, but I wasn't really expecting that since I'm so dark to start. It's more of a dark brown/black with a hint of purple, which is what I was hoping for! You can see the purple, although its hard to tell that in the pictures. If you are a brunette and want something with abit of color this is great. If you want a vivid purple you'll have to bleach your hair first. This was easy to use-simply mix and apply to hair, wait 30 min and rinse. Voila. A lovely dark purple!

Great coverage. I had bleached halo that was giving orange. This product covered it up and has not faded for the last 3 weeks.

I was shocked by how quickly the color faded. I did my usual color protection strategies - dry shampooing for two days, then washing with color safe shampoo and conditioner in lukewarm water, and doing that all over again. Generally I expect color to sit really well in my hair for several weeks to a month when I follow this regime. However, with this dye for whatever reason, after about the third wash (just over a week post dyeing) my color had noticeably faded. I've used this brand of dye before, even the same color, so I was shocked when this happened.Now, it's certainly possible that I messed up somehow when applying the dye. But I didn't do it differently than previous times, yet the color just didn't last.I may buy a few boxes of this dye to try again in the future, haven't decided that yet, but I definitely was not thrilled this time around.That said, for the first week or so the color was quite lovely. And my hair didn't get all frizzy or crackly as it can with poorly formulated dyes, so that's a positive as well.