Kristin Ess Hair The One Purple Shampoo for Toning Blonde Hair - Neutralizes Brass + Yellow Tones, Shine Restoring - Sulfate, Silicone and Paraben Free, Color + Keratin Safe, 10 fl. oz.

This has been a great, budget friendly soap to help keep the brassy color out of my hair. I use it in conjunction with my salon grade shampoo and conditioner (regular shampoo in roots first, then this purple shampoo, followed by a regular conditioner). I keep the purple shampoo on for a couple minutes to let the color sink in. I’ve noticed my hair looks like a prettier summer blonde without orange colors peeking through. It isn’t so dramatic that I have a purple hue to my hair, which I like. I also have noticed that my hair feels and stays clean and moisturized, just as it felt before using this shampoo. I’m used to using salon grade shampoo and took a gamble with something cheaper. Yet, I haven’t noticed a difference in my hair so far and have used it for about a month! I think it works very effectively.The bottle is sleek, modern, and good quality. I love the little click top that keeps everything very messy-free.Though it leaves very faint purple splashes in my shower that can easily be rinsed off, my hands do NOT turn purple from using this product.

This is the best purple shampoo I have found and I have tried MANY!! It smells great and works really well!! My hair was really brassy due to a hair stylist that I will not be returning to and I put this on my dry hair and left for over 30 minutes and it completely removed all the brassiness which I couldn’t believe. I’m not advising others to leave on their hair that long but I did it knowing that it may turn my hair purple, but it didn’t and left my color looking amazing!! I now use it once or twice a week when shampooing for maintenance.

This purple shampoo can compete with the expensive stuff any day. Keeps my hair brass free in between hair appointments and the price point is so affordable! It is very pigmented so after I rinse, I go back and wash with regular shampoo and it doesn’t leave your hair with a purple tint. Will be ordering again when I run out.

This shampoo is such high quality considering the price!I recently purchased Kristin Ess Hair The One Purple Shampoo and I couldn't be happier with my decision! This product is fantastic for anyone looking to maintain the vibrancy of their blonde hair while neutralizing brass and yellow tones.First and foremost, the value for the money is outstanding. At 10 fl. oz., a little goes a long way, and I’ve found that just a small amount works wonders when lathering. The shampoo has a lovely, rich purple color that lets you know it’s ready to work its magic. When I applied it, I noticed how easily it lathered up, and my hair felt luxurious even before rinsing it out.Not only does this shampoo do an incredible job of toning my blonde hair, but it also leaves my locks shiny and feeling healthy! I appreciate that it's sulfate, silicone, and paraben-free, which gives me peace of mind knowing that I'm using a product that is safe for both my hair color and keratin treatments.I’ve seen a noticeable difference in the brightness of my hair. The brassiness has significantly reduced, and I get compliments on my color all the time! Overall, Kristin Ess Hair The One Purple Shampoo is a fantastic investment for maintaining beautiful blonde hair. I highly recommend it to anyone looking for an effective and affordable solution! The only thing is the product is a bit drying, but I have fine hair that gets greasy more easily so it’s fine for me!

This is such a good purple shampoo! I was in the market for a new one recently and hadn’t loved my old one, so after reading some reviews I bought this one and I love it!It has such a good pigment to it, and it does say on the bottle that it’s an ultra violet pigment and to only use it when needed (not every shower) and it’s lasted me a long time already. Because it’s so pigmented, I mix it with my regular shampoo and I haven’t had any problems with it staining my hair, but my sister did not heed my warning and it turned her hair purple (lol) so definitely make sure to mix it if you have very light blonde hair.It’s the only purple shampoo that I’ve traveled with and hasn’t leaked, so that’s a big win for me. It smells great and leaves my hair feeling good and not dry, which is very important for me because I have textured, wavy/curly hair that I bleach myself so I have to be careful when I buy purple shampoos.It’s a great price for what you get and I will definitely be repurchasing when it runs out!

my absolute favorite Purple shampoo. i use this several times a week and it lightens my hair very well and keeps my blond from being brassy. be careful though, leaving on too long or using to often will turn you a light purple color. it lathers very well. i have natural oily hair and this does not make the oiliness worse. great product and will continue to use,

I love this shampoo. Leaves my hair beautiful and smells great. It will dye your bathtub though- so rinse it away if it spills!

I do not really notice a difference after I use it.