





❄️ Turn heads with icy white perfection — because your hair deserves the spotlight!
Ion Permanent Brights Creme Toner in Icy White delivers 100% gray coverage with a smooth crème formula that removes brassy tones. This vegan, cruelty-free, and PPD-free toner ensures long-lasting, fade-resistant color, perfect for pre-lightened or highlighted hair seeking a striking icy white finish.





| ASIN | B079ZXJ6QW |
| ASIN | B079ZXJ6QW |
| Best Sellers Rank | #14,104 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #231 in Hair Color |
| Brand Name | ion |
| Color | Icy White |
| Container Type | Box |
| Customer Reviews | 4.3 4.3 out of 5 stars (1,562) |
| Full Cure Time | 15 Minutes |
| Hair Color Permanence | Temporary |
| Hair Type | All |
| Is Discontinued By Manufacturer | No |
| Item Form | Cream |
| Manufacturer | Arcadia Beauty Labs LLC |
| Manufacturer | Arcadia Beauty Labs LLC |
| Material Features | Creme Consistency, Maximum Light Reflection and Shine |
| Material Type Free | Ammonia Free |
| Number of Items | 1 |
| Package Dimensions | 6.38 x 1.57 x 1.14 inches; 2.4 ounces |
| Product Benefits | Brightening |
| Unit Count | 2.05 Ounce |
J**D
Highly recommend if you have dark hair
This worked so good on my dark hair after highlighting it. Tured my hair a pretty gray white
A**R
Color is unmatched
Such a beautiful color, I bought two. The stunning vibrancy is unmatched.
J**R
LOVE this toner!
I finally found a toner that I love. After I bleach my hair as light as it will get, I apply this toner and my hair color ends up looking great! Will definitely be buying it again, and again!
S**E
It works!!
I have tried on so many occasions to get the cool icy or ashy blonde and always coming up short. I have tried all the well-a toners and could never completely get rid of all the brassiness….till now!! Holy cow this stuff actually works!! I bleached to a 9/10 which left me at a bright yellow that you normally see when bleaching. Then I used this icy white crème toner with 10 developer at a 1:1 ratio. I left it on for about 20-25 minutes. I finally have the ashy platinum blonde that I have been shooting for. I will be a return customer until my hair naturally stays this color :) Thank you for a product that does what it says.
R**N
If you want white and your hair is light enough
It definitely makes your hair white, but if you have bleached hair be careful because it will also fry it a little.
R**C
Didn't tone silver
Unlike photos, this did not turn my hair silver. It did tone things to pull out the yellow, but disappointed and stained my sink even though other dye, including Ion vivids, haven't.
K**N
Loved it ordered more
Works great
A**A
It's alright
Slightly lightened my hair, but it was nowhere near icy white.
T**T
Quality product for your Hair.
A**A
didn’t do anything which was described
Trustpilot
1 month ago
2 months ago