PurelyWHITE DELUXESimply Purple Brightening Powder - Conceals Stains, No Sensitivity - Enamel-Safe Toothpaste Whitening Powder for Coffee, Tea, Food, Wine, and Tobacco Stains.

First of allI have tried about every whitener on the market and finally found this one and I love it. Not only does it taste good and leaves your mouth feeling so fresh it brightens my teeth. It leaves them squeaky clean. As far as I am concerned the best whitener on the market.

First order of business, yes, this product does whiten teeth. HOWEVER, if you’re excepting big results after the first use, you’ll be disappointed. This takes time (maybe a few weeks) to show a significant difference in whiteness so as long as your expectations align with reality, you’ll be pleased with your progress. My photo shows the before on the left, and after two weeks of use on the right. As you can see my teeth are definitely getting whiter but they’re not dazzlingly white. Still, I think this is great progress for only a couple of weeks (especially since I drink coffee every day) and they get a little whiter with each use.Other things I love about this product: it smells and tastes like fruity pebbles cereal. You’d think that might taste weird combined with a mint flavored toothpaste but it actually makes it more palatable (I don’t like the taste of mint but that’s 99% of toothpaste.) It has a semi gritty texture but without feeling harsh, like it feels like it’s getting your teeth extra clean but it doesn’t hurt or feel like you’re rubbing your enamel off or anything like that. I genuinely love how my teeth feel after using this, it’s the cleanest they’ve ever felt. One thing I do worry about is my teeth becoming sensitive over time since this does really get in there and scrub the crap out of them, but I haven’t noticed any sensitivity yet and that’s after using the product twice a day, every day for about a week. (Was using it just at night for the first week.)The too long did not read version; will whiten your teeth over time, tastes and smells like fruity pebbles, and will leave your teeth feeling the cleanest they’ve ever felt.

Did not work for me.Ordered Wednesday, received Friday. That's all find and dandy.Was so excited to try this. Waiting by the mailbox when USPS showed up. Hustled home more excited to brush my teeth than when I got my braces off 25+ years ago.First round... they appear darker and more yellow! You be the judge...Hoping that few more uses will lighten my teeth. I used as directed... tooth paste on brush, dipped into the powder and brushed and brushed and brushed...Will follow up after a few more uses.Disappointed the purple powder did not work the first time.Added a picture of three uses... 0 is before, x1 is first use, x2 is 2nd use, x3 is 3rd use. Directions say not to use more than 4 times a week, so will use it one more time tomorrow, but I really do not see any difference in the pics. All brushing happened in the same bathroom around the same time of day in the same spot for the most consistent pic.I'm really bummed out this isn't working at all.Update after 4 uses... still no change. They still appear more yellow than before I started using this product. =(

I’ve been using this product for about a month now, I think I can see a small change of the yellow on my teeth but not a huge difference. It has a citrus smell but not really much of a taste. I have sensitive teeth and so far it’s worked very well with my sensitivity and hasn’t bothered me. I’m going to continue to use the product until it’s gone and hopefully there is a bigger change.

Why did you pick this product vs others?:This product worked great! I love the results right away! Definitely a confidence booster and it’s super easy to use and incorporate into your daily routine!

I saw many reviews on this and was hoping it would be a little bit better. It still works and brightens your teeth somewhat but not as bright as some are saying

Let me start by saying I only got to use this 3 days before I had to stop. I liked the taste. A non overpowering minty flavor. Quite pleasant! And it did indeed seem to start to whiten my teeth. Having said that, it gave me terrible tooth sensitivity after 3 days. As in, I took a sip of water and it felt like all of my bottom teeth were being electrocuted. I haven't had teeth sensitivity issues in the past, so I wasn't really expecting that. Seems like it would be a decent product for some, just not for me.

I have been using this product for 1 week 2x a day and notice a significant improvement in less yellow stains