In 1853, Levi Strauss, an immigrant from the Bavaria, founded a dry company in San Francisco at the peak of Gold Rush California. While he worked he recognized the need for hard workers: clothes made to withstand everything. He and his tailor Jacob Davis combine copper rivets reinforcement and tough denim to create a waist overall, first made in 1873. Today, it is called "blue jeans". It began as an invention for American workers and became a unification of progress. These functional items worn by miners, cowboys, rebellions, rock stars, presidents, and everyday men and women were not only the clothes people worked but they live their life. But Levi's is more than that! The purest wearable form of authentic self-expression. Engraved with symbols of life, shape of body, and memories of adventure.
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