What conditioner do i need to mix with this hair dye ?

I mix with any white paraben free sulfate free conditioner. I mix 1:1 and there is no change in the vibrancy & boldness of the color or how long the color lasts. I was worried it would lighten the color but it doesn't on a 1:1 mix. I also don't bleach the medium brown hair my daughter's have prior to dying it and the colors are amazing. We've used flamingo pink, red rose, plum, purple, blue, aqua & green. All have turned out far better than I imagined and lasted way longer than I imagined they would.

How long does it last, days wise?

It depends on the color and how often you wash your hair. In my own experience the dark blues stay the longest theyll fade to a pastel blue around 20ish washes and stay that way, the purples do the same around 15ish washes and bright pink/turquoise fade between 15-20 washes but with those two ive noticed sometimes they hang on forever and sometimes they fade fast depending on the color you put them on top of, if your hairs been freshly bleached and your putting it on a really light blonde they stay much longer (the same goes for all the colors) but unlike the other colors if your just doing a touch up and adding it over your old color it fades much faster. All of the lighter colors lagoon blue and the light pink fade fast, maybe 10-15 washes and they fade to a sortof ashy pastel version of the color. I will say though ive been using punky color for about a decade and its my favorite dye because unlike most dyes (manicpanic for example) it doesnt fade into gross coppers or greens, it just slowely gets lighter with every wash. Which is nice because it starts really vibrant and pretty but eventually will fade to an equally pretty soft pastel so its like getting a dozen colors for the price of one lol and of all the other dyes ive tried this one lasts longest, smells nicest, and doesnt damage my hair (the bleach does though unfortunately haha)

It says it is vegan in both the product listing and in the product description.

I was just wondering if this would do any good on hair that has been bleached twice so it has a copperish color in it still im going for the platinum

It will certainly condition it a bit, give it a bit of a gloss... but it's not going to be able to lighten a copper color into platinum. It's not going to strip any color out at all, what it does is give you a very sheer coat of grayish-purple, just right for dulling down a bright bleached blond into a silvery platinum, but I think you're going to have to strip the remaining color out with bleach. Make sure you bleach it long enough to lighten it past that baby chicken yellow stage if you really want platinum. If you've already bleached twice and are still seeing copper you may want to get some help from a stylist to achieve platinum without burning your hair into breakage. If you are determined to do it again on your own, I will tell you that I have very dark hair myself and have had tremendous success with a boxed bleach called "Born Blonde", you really just need to leave it on past that baby chicken yellow stage, and then use the toner.

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💜 Unlock your bold with vibrant plum that cares as much as it colors!

SAFE CLEAN FORMULA - PPD, paraben, ammonia, and GMO-free for guilt-free, cruelty-free beauty.
EFFORTLESS AT HOME GLAM - Apply in just 30 minutes with easy-to-use cream and gloves—no salon needed.
NOURISH WHILE YOU COLOR - Infused with a vegan keratin complex that conditions hair, leaving it silky soft and healthy.
BOLD BRIGHT EVERY TIME - Experience a vivid plum shade that turns heads and boosts your confidence instantly.
LONG LASTING COLOR POWER - Enjoy up to 25 washes of rich, fade-resistant color—style less, shine more.

JEROME RUSSELL Punky Color Semi-Permanent Conditioning Hair Color in Plum delivers a striking, long-lasting hue that stays vibrant for over 25 washes. This vegan, cruelty-free cream formula is enriched with a keratin complex to condition and soften hair while providing a safe, PPD, paraben, ammonia, and GMO-free experience. Perfect for quick, at-home application, it empowers you to express your unique style effortlessly and confidently.