This is Marketing Paperback – 27 November 2018

I really liked this book - it gave me the perspective and clarity I needed, especially since the default advice we're exposed to these days is just "become a content creation machine!" Case studies and examples of both failures and successes were great. It gives a good overview of what to be careful of, what to leverage, and what to focus on.This is a great book if you already have an idea that you really believe in and that you think can create a meaningful change (a purple cow), but are struggling with the 'spreading' aspect of it and don't want to give in to gimmicks and to becoming one out of millions clawing for a sliver of anyone and everyone's attention span.For me this book was exactly what I needed. It filled some gaps in my vision and stimulated a lot of ideas for what I want to do.A few concepts and chapters didn't seem very relevant to me, but most of this book was well worth it. I generally don't give reviews but I did for this because it is rare for me to find this much value in a book.I'm probably going to read it over and over to let all of it really sink in. Every chapter is new and short, and offers something different rather than just repeating the same thing over and over.

Seth Godin's This is Marketing is a masterclass in understanding modern marketing principles. The book emphasizes that effective marketing isn't about spamming or manipulating but about creating meaningful change by addressing specific audiences' needs. Godin underscores the importance of empathy, building trust, and crafting a narrative that resonates deeply with a targeted community, rather than attempting to appeal to everyone.The standout idea is that marketing is about solving problems for your audience and creating genuine value, making it a guide for ethical and sustainable marketing practices. The writing is concise, thought-provoking, and filled with actionable insights, though it can feel repetitive at times for seasoned marketers. Overall, it’s a must-read for those looking to approach marketing as an act of service rather than mere persuasion.

Well, Seth Godin written book "This is Marketing" is good pick for you if you're into Marketing or have an interest in learning it. The book talks about the Trifecta of Marketing .i.e., What Change are you seeking to make, Who you're trying to change & What promise are you making. This book teaches us an ethical way of marketing to all the marketers who are just doing Spam! Spam! Spam!, just to increase the profit of the organisation they're working for. Godin says, "Culture doesn't exist for Capitalism, Capitalism exist for Culture".

Reading this is marketing by seth godin is just like reading a textbook which is more than a guide. It gives you new insights on what actually marketing is and how to engage and retain sales with tribesin a community. It is more about opening your vision about marketing rather than giving some tactics to solve your marketing problems.It redefines your vision

good book.

This book is a great companion for new business and small businesses.I've made lot of money with the techniques applied from this book

This book has many new insights for me. If you are marketer or entrepreneur this book leaves you with new information about worldview of a customer.Few concepts that enthralled me:-Trust and tension creates forward motion-Direct marketing vs brand marketing-Funnel math-story of self, story of us, story of nowAnd many new practical solutions i can apply personally to my products being an engineer and entrepreneur.

This is not a Marketing Book. This is The Book for building your Business. If there is one book you need to read, this is it. It is devoid of all jargons that you typically hear or read about marketing. You need to re-red it multiple times to get eth true essence of it. Every line of the book has some meaning. Typically people associate Marketing with Advertisement. This is book shows you the heart and soul of marketing - how it is so genuine and humane. Please get it and read it.