New York Full 'N Soft Washable Mascara, Very Black, 1 Count

If you’re looking for a good basic mascara this is the one to buy. It’s super easy to apply and super easy to remove. I was beginning to to think there wasn’t any mascaras on the market anymore that could be removed with just warm water and a washcloth until I purchased this one. I would highly recommend it and I will definitely buy it again.

To me this is as nice as Clinique and lasts a long time. I started using this Full and Soft when I no longer lived close to a mall to buy Clinique. It does not clump but adds length and looks soft

It's been FOREVER since I've used this mascara, I'm not sure what made me get it again, but MAN IM GLAD I DID!! I honestly was FLOORED when I seen how literally full and soft this made my eye lashes!!! They still looked natural also!!! I have so many tunes of mascara and I can honestly say that this is my favorite, im not one that likes the dramatic or false eyelash look on myself, and this just pretty much makes my lashes naturally full and soft!!!

I think this is probably a pretty good product and I do like the way it goes on. It looks very natural and it doesn't clump and get gooey on your eyelashes. I'm still debating whether my eyes are going to be too sensitive to it or not. I tried it on yesterday and it seemed to be okay for as long as I usually wear mascara. I've had cancer surgery on my face and so I can't wear makeup right now.

UPDATE JUNE 2025 - 5 stars! 🤩 ****this is my most used mascara, I recently got 2 others (COVERGIRL Clump Crusher Extension) & (essence | Lash Princess False Lash) I still prefer this mascara, the brush is smaller which makes it easier to individually get each lash, my lashes look longer and fuller when I put it on, and it stays all day EXCEPT the problem of it is not waterproof at all, so if I go and refresh my contacts by putting solution on the lense and put it back in there is a little bit of the mascara that comes off but it will dry and stay there unless reintroduced to water. That being said it comes off super easy, you don't have to fight and risk losing lashes taking it off (using bioderma) I was on the hunt for the perfect mascara when another reviewer on another product suggested this mascara, I thought, why not, it's only $7.57! I did before shots of my lashes, they are naturally long but have blonde tips so you can't really tell I have length but oh boy when you put this mascara on here comes the length! Instantly gave me volume, my lashes are not curled in these photo's so you can really tell how much they lifted just by using the mascara alone. it is a true black color as well which I love. There are a few notes I want to point out Pros: -It is a true black -Lifts & Volumizes -Leaves your lashes feeling soft/fluffy and not stiff, Very light formula that makes it feel like you aren't wearing anything! -Very easy to remove with Bioderma Micellar water and a cotton pad -Affordable!! -Good quality for an affordable price, accessible to anyone Cons: -The brush head is quite large/thick and I can tell it's not getting each individual lash like my IL MAKIAGE mascara wand does. -This is not waterproof -The mascara formula has a smell to it, it's not exactly unpleasant but it doesn't smell good.. like a cross between chemical factory & baby powder -It can flake if you are like me and wipe your eyes/get that build up in the corner of your eye of either eyeshadow or mascara

Great Product Great Price Works Great

I was in the market for a black mascara that had a soft look and washed off easily for everyday wear. I usually go with the good old pink tube with the green top, but I decided to give this a try instead and... well, it's alright, but honestly this is nothing to write home about. The formula seems a bit weak and dry right out of the tube compared to other brands in the same price range, and the spoolie is basic so no whoop there either, but it does what it says and in the end, that's what matters. I wasn't expecting bells and whistles, but I would appreciate an easy, everyday wear formula at this price range that gives depth, length and color without struggle. I don't expect my lashes to look like falsies, but I would like a more moisturized look at the very least, and though I appreciate that this formula dries soft, it doesn't give any sheen, and thus , looks rather dull. For this price range or a dollar more, I think I could have found a brand that gave just a bit more oomph. One of the reviews said that this formula was good for a mature look. If you don't want bells and whistles, shine, and appreciate soft tones with muted glamour at an affordable price, then this wand is your girl. I have no doubt that it'll wash off easily. As a suggestion, if you're fem-presenting with medium tan to a rich or deep skin tone and between 30-45 in age, you may want to opt for a brand with more strength. This mascara is not likely to show up well on richer skin tones, so that's something to keep in mind. Overall, 6/10. Okay formula, soft touch, easy application, but a touch too lacking in oomph.

Stays on all day, no smearing and lasts, nice black tone wears great! Highly recommended

No deja grumos, deja un look natural

When they discontinued it in stores, I was seriously heartbroken. It isvthe BEST of the best! Comparable to DiorShow mascara. Now sadly, priced the same. This mascara leaves lashes soft and light- with natural volume and length. It never clumps or flakes. I love it!!!! Just wish Maybelline would add it back in rotation so that the price drops. I'm sad to know how many women are missing out on this mascara because it's not available in drug stores. :( Please Maybelline! Hear my cries! lol

Seit Jahren schon mein Mascara erster Wahl. Macht schöne Wimpern ohne zu beschweren. Klumpt nicht und die Bürste bleibt durchweg fein und tuscht immer gut. Absolute Kaufempfehlung

My eyelashes are very short and fine. This mascara does exactly as described. My lashes look very full for mine and they stay soft. None of the cement type feeling. Easy to remove, I definitely recommend it.

Macht schöne lange Wimpern. Klebt nicht und sind auch nicht so trocken wie bei herkömmlicher Tusche. Man bekommt ordentlich Schwung in die Wimpern, einfach toll.