Natural Instincts Demi-Permanent Hair Dye, 9 Light Blonde Hair Color, Pack of 3

I am 51 and I have strands of gray in my hair. I really don’t want to have to do a full permanent dye job because I think it will affect the texture of my healthy hair. So I’ve been experimenting with different options. I have spent $300-400 a pop to get a haircut and color at a professional place more than once. And I really don’t think it looks that great and it’s very expensive. So I started experimenting at home and I love this stuff. It’s amazing. It won’t cover your gray completely, but it will revive your hair significantly. So this is what I’ve been doing. My natural color is light brown. I take a dollar store permanent brown dye and I just take a little teeny bit in my finger and I actually paint the individual hairs that are gray that I hate. (The ones I really don’t want to show.) Then a few few days later, I apply one of these demi-permanent dyes all over my head. Keep in mind these dyes will not lift color. So it’s going to go on top of whatever color you are. I buy the blonde shades because if I get a brown shade and put it on my light brown hair, it actually makes my hair too dark. So I have tried medium blonde, and medium golden blond. The pictures here show medium golden blonde over light brown hair. The medium blonde itself made my hair a little more brown, but still light brown. If you are starting with blonde hair, you’re going to get a very different color. The dye washes out over the course of about a month and a half. I use hot water and shampoo my hair almost every day and it lasted a month and a half with me doing that. If you don’t want to damage your hair, but you need to refresh your color every six weeks and cover some gray, this is definitely the way to go.

I am so happy I switched to demi-permanent dye! It has been such a relief because it’s almost impossible to "mess up." What I love most is how naturally it fades, instead of leaving a harsh line as my hair grows, it just blends more and more beautifully into my natural color every day. It covers my grays perfectly while keeping my hair looking healthy and shiny. If you're nervous about permanent hair color, definitely give this a try!

My hair had been damaged by using a strong permanent hair dye that contained a bleaching agent. I also sit out in the sun a lot so that didn't help my hair any. I decided to try this demi-permanent hair dye in the medium blonde shade. This is truly my natural hair color. Since I needed all-over coverage due to too much lightening, I followed the directions for all-over coverage, not just the roots. First, it was very easy to mix. Just gave the bottle (with the dye mixed in) a good shake. Used the enclosed gloves. Then I applied it. It was a bit gloppy so wear an old towel around your shoulders and make sure you wipe up any spills. I had to use my own hair covering (a disposable food bowl cover does the trick!) I did not shampoo as it said to do afterwards. I just used the conditioner it comes with. Now for the result: slightly darker than I expected. More like a dark blonde. After a week though, it lightened to more of a honey blonde with some highlights. After two weeks it was more like the color I wanted. Now it is almost five weeks and I am due to using this dye once again, as it faded considerably. Note that I do shampoo and condition my hair every day. I bought this demi-permanent in medium blonde again as it did make my hair look healthier and didn't damage it at all. At this time, I don't want to go a shade lighter than this.

I purchased this product to even out my hair a bit and make the entire head more uniform in color (previously highlighted both professionally and by myself). The Dark Blonde (7) did a nice job of that. Definitely looked dark upon application but washed well and lighted up a bit over time and multiple washes of course, as it's demi-permanent. I don't have much experience with box dye, but I would always recommend going lighter than you think you want, as a lot of these colors come out darker than advertised. I like this product and the conditioner it comes with - haven't noticed any damage to my hair. The value is great for the (3) boxes if the color works out for you.

My hair is naturally an ashy medium blonde. I don't need grey coverage. I've been playing a little bit with 6RR of the same line for the past few months, and as the color was slowly fading after a couple of months, I've decided to try a lighter shade to maintain the rosy gold I had left on my hair. Used 7RG last night. Used 2 boxes as my hair is getting insanely long. The formula is more liquid than the 6RR (auburn). But the results are better than I expected! A nice rose gold, shiny. We'll see how it will fade away! Note: if you have dark hair, this shade won't do much for you. You can't expect your hair to become this shade unless you lighten it up first! I've seen a few comments here about dark brunettes disappointed by the color... and it's normal. Either use a darker shade made for darker hair, or get your hair lightened first (I recommend a professional for this). Will buy again once the price comes back down.

I really like this hair colour. My hair was professionally highlighted for years, but I wanted something different and easier to manage. Application was easy. It does come out much darker than expected but lightens with a few washes. I also used a blue shampoo to tone down any red. My hair feels much healthier. It blended my roots to the rest of my hair perfectly. I do have some greys, it did colour them but as a highlight. If you have a lot of grey I’m not sure this would be your best option.

I love this Color, I am a strawberry blond and this highlights it very nicely. It doesn’t seem to wash out quickly as other brands. Highly recommend this product

I love this product, but it just would not color my roots, I left my hair as long as I could without washing it before coloring. it seemed to do the trick......and I also leave the product on for half an hour..after coloring it seemed to make my hair lank and greasy till I washed it again...the roots still wash out faster but at least it is there to start....other than that the colour is great...

I had never had a such moisturizing product before. My hair just loved it -- Usually, permanent hair dyes leave my hair super dried and ugly, but not this one. However, as you can see on the picture, it didn't cover my root -- which is very frustrating, because I bought 2 boxes to make sure. On the other hand, the color is not exactly as it depicted, but it is beautiful anyway.